Design is a means of communication. If the design poorly communicates with its target audience then it is poor design.
Good design fulfills a purpose, communicates an idea or message effectively in an interesting way. It provokes thought and discussion from the target audiences.
Good design can lead to change and improvement. Poor design can lead to confusion and an unsuccessful transference of a message.
In summary good design is an effective means of communication, problem solving and the presentation of a solution.
Poor design is a message that doesn't reach it's audiences in an interesting and successful way.
Good design:
-Innovative
-Provokes thought and discussion
-Communicates an idea effectively
-Fulfills a purpose
-Problem Solving
-Inspirational/creates meaning
Bad Design:
-Confusing
-Unsuccessful transference of a message
-Unengaged
-Uninspiring
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